A marketing campaign introducing retail-based “Seriously Sustainable Stations” for consumer education, interwoven with social media, contests and merchandise, received the finalist award in the USJersey Sustainability Marketing Contest.
The contest, announced at the start of World Ag Expo in February, cast a wide net seeking fresh ideas to turn the Jersey sustainability story into marketing action.
Jason Stigora, an independent marketing consultant who lives on a farmette near Delta, Pennsylvania, with his family and a recently acquired registered Jersey heifer, received a $1,500 finalist award for his multi-faceted presentation that one judge complimented for being “strong on ideas and a robust marketing campaign.”
Entries were reviewed by a four-person judging panel that represented producer members of National All-Jersey Inc. and its Queen of Quality brand, senior directors of marketing, public relations and education in allied dairy industries, plus a full-service advertising agency with numerous clients in the agriculture and food industries.
The panel selected the submission by Emily King of Madison, Wisconsin, for honorable mention recognition and a $750 award. The premise of her presentation was to not merely campaign for the use of Jersey products, but to create a movement through social media “to be as green as we possibly can, without sacrificing the industry we cherish.” The submission was complimented for its graphic creative materials. PD
—From American Jersey Cattle Association news release
