Wisconsin dairy producers and industry members came in from the bitter cold to hear about hot topics at the fourth annual Dairy Strong conference, held at the Monona Terrace Community & Convention Center in Madison, Wisconsin, Jan. 17-18.

Topics such as advocacy, consumer trends and dairy technology were on the docket for the two-day event, along with a full slate of notable speakers, including a baseball legend, cultural translator and political contributor.

View the slideshow below. Photos provided by Dairy Business Association.

See highlights from the conference.