The program aims to establish common sense standards that reflect its strict guidelines and are transparent to consumers and those within the foodservice and grocery retail industries.
 
Cattle used for the company’s brands are fed a vegetarian diet of grasses and grains, according to the company, and their all-natural diet never includes growth hormones or antibiotics. The new program verifies the origins of its cattle and ensures they are born, raised, fed and processed in accordance with the requirements of the program and USDA regulations.

The program focuses on all aspects of the production and development process from traceability, cattle housing and transportation to environmental protection, disbudding and castration. It also places emphasis on transparency and integrity, requiring third-party validation. Information is listed at the company’s website. 

—From Meyer Natural Foods news release