What is the first word that comes to mind when you see a bull sale catalog in your mailbox? Usually, I hear responses like “profitable,” “cost-effective,” “traditional” or "necessary."

In this Progressive Cattle Podcast episode, David visits with Kent Bacus, vice president of governmental affairs for the National Beef Cattle Association, at the Canadian Beef Industry Conference about trade negotiations with Canada, and Tyrell visits with Charley Martinez with the University of Tennessee about a study using artificial intelligence (AI) and tracking eye movement to gauge interest in what genetic information producers are looking at in bull sale catalogs.

In Olds, Alberta, not far outside Calgary, Harvie Ranching stands as a testament to the lasting tradition of family farming. For over four decades, members of the Harvie family have dedicated themselves to the production of top-quality cattle.

Tyrell visits with Mark Thallman from the USDA's Meat Animal Research Center about the merits and drawbacks of implementing terminal crossbreeding systems. Then, the Noble Research Institute's Josh Gaskamp joins Carrie to chat about how educational opportunities for producers to better their land for long-term profitability. Finally, join the gang as they discuss the joys of county fair season, weigh in on what tattoo Paul should get (and where), and debate the viewing value of various Olympic sports.

Efficient. Sustainable. Profitable. Productive. Economical. They feel like buzzwords, yet they’ve maintained their lofty position in the cattle industry zeitgeist for long enough now that it’s impossible to shy away from the inevitability – and even merit – of defining and reaching for such ideals.

In anticipation of the cattle industry’s inevitable rebuilding of the national cow herd, AngusLink, the American Angus Association’s USDA process-verified program, has introduced a new tool for objectively describing the genetic potential of replacement females. 

“Each generation has had their unique spin on how to manage the ranch, with different approaches,” Alex Hart says. “We are becoming 21st century agriculturalists, promoting the good work ranchers and land managers do, taking care of the landscape sustainably.”

Fink Beef Genetics owns about 200 head of mother cows. Each of those, presumably, raises about one calf per year. Yet, somehow, in 2023, the Finks managed to sell more than 600 bulls carrying their herd’s genetics to customers across the country.

In high school biology, we were introduced to the fact that a phenotype is a function of genetics and environment. As cattle producers, we are constantly trying to optimize these two pieces.