Cattle producers select their breeding stock variably, using an assessment of parentage production, price, expected progeny differences (EPDs), genetic testing or a simple eyeball test. A few swear by the oft-forgotten linear measurements, which gauge numerous body parts with uniquely designed calipers.

Tyrell visits with Mark Thallman from the USDA's Meat Animal Research Center about the merits and drawbacks of implementing terminal crossbreeding systems. Then, the Noble Research Institute's Josh Gaskamp joins Carrie to chat about how educational opportunities for producers to better their land for long-term profitability. Finally, join the gang as they discuss the joys of county fair season, weigh in on what tattoo Paul should get (and where), and debate the viewing value of various Olympic sports.

As a beef producer, sustainability is defined as your continued ability to live comfortably, to maintain a way of life that you have chosen for yourself and to ensure that you can pass that way of life on to your children and your children’s children.

In high school biology, we were introduced to the fact that a phenotype is a function of genetics and environment. As cattle producers, we are constantly trying to optimize these two pieces.

Understanding and identifying genetic mutations allows beef producers to make breeding decisions that avoid producing cattle affected by those mutations. Working toward that goal, researchers have spent years studying genomics, identifying mutations and developing tests to help producers make those decisions.

Genomics has become one of the most powerful tools in the cattle industry over the last decade, but the technology is often misunderstood. The goal here is to help dispel some myths and confusion around the use of genomics.

The truth is simple. Genomic prediction works. However, it is not a magic bean.

Historically, the relative value of traits to the commercial cow-calf sector has been stated as the “10-to-2-to-1 rule of thumb,” where fertility traits are 10 times more important than carcass traits and five times more important than growth traits.

Using an EPD versus an animal’s phenotype is an ongoing debate among cattlemen. The question really boils down to whether the animal’s actual performance or the performance of its offspring is your primary interest.

Known as the “six essentials,” selection for these traits can improve profitability of any herd, of any breed, in any location: disposition, fertility, weight, conformation, hardiness and milk production.