Just as the steam engine and mechanization revolutionized agriculture during the first and second industrial revolutions, today's digital technologies are ushering in what some call the third industrial revolution.

Cow-calf producers are expected to make $709 per cow over cash costs, including pasture, in 2024. These levels are nearly identical to the inflation-adjusted highs experienced by producers in 2014 ($534 in 2014 dollars, $708 in 2024 dollars).

Even though sustainability has been a frequent topic of discussion among animal and natural resource stewards and consumers alike, there remains confusion within the industry regarding what sustainability actually involves.

Passionate about cattle and the people who raise them, Ignacio Albornoz, CEO and co-founder of Cattler, and his team have developed a mobile and desktop software platform that handles information covering rations, health, animal movement, and profit and losses.

Investing in replacement heifers without financially stressing the ranch is every beef producer’s goal. They must consider risks facing the operation, manage their financial health and discover additional income streams the ranch provides.

Excitement continues to build within the beef industry, spurred by higher prices for every class of cattle.

While drought and other economic challenges tightened the U.S. cattle herd in recent years, the constriction eventually created a significant – and welcomed – upswing in profitability for many beef cattle producers.

Keeping and feeding cows through the winter is likely one of the largest reoccurring investments you’ll make in your cow-calf operation. A lot goes into the final calculation, but the return value from tracking winter cow costs is well worth it.

Aren’t we often waiting for something to happen, dreaming of some future set of circumstances that we hope will make our operation profitable?

Undoubtedly, ranching demands immense effort and sacrifices. The increasing pressure to adopt environmentally friendly practices can sometimes feel at odds with producer interests. However, carbon ranching presents an opportunity to acknowledge and appreciate farmer and ranchers’ contributions in more ways than one.