Priority IAC, the only company bringing the fields of microbiology and nutrition together and the first ingredient in animal diets. Priority provides a more cost-effective and easier approach to nutrition. We recognize that not all bacteria are created equal, the specific strain truly matters. Priority IAC selects unique strains to provide the best performance in animals, and that’s why we call these strains, Smart Bacteria. Founded by Richard Breunig, helping to improve animal health, one herd at a time.

With a grassroots reach, Priority IAC is in the field to embrace and encourage producers to trust their cows, their research as the truth; just as Breunig trusted the cows of Clover Mist Farm when he started down this path with Microbiology Nutrition more than 30 years ago. Breunig’s hands-on, practical experience in production agriculture, along with microbiology and nutritional expertise make Priority IAC unique.