In June, Dairy Farmers of Canada (DFC) launched two dynamic new marketing campaigns. The first, Dairy Farmers of Tomorrow, highlights the next generation of Canadian dairy farmers and their work towards our shared future.

The campaign features authentic and relatable young farmers shining a light on sustainable and responsible modern farming practices. Working with third-party social media influencers, the young farmers showcase their use of innovative technologies while debunking myths about dairy farming practices. The creative platform demonstrates that Canada’s next generation of farmers are on a mission to keep innovating and keep improving, especially in the areas of animal care and sustainability.

The six-week-long, bilingual campaign kicked off June 10, with social and digital components (featuring online video, influencers, web and audio) and ran through July 22 nationwide.

The second focused on the rigorous standards behind our nation’s high-quality milk. Dairy Farming Forward – High Standards highlights the progressive practices Canadian farmers use to maintain animal welfare, food safety and sustainability, integral areas of this forward-facing industry.

The Dairy Farming Forward – High Standards creative platform demonstrates that Canada’s dairy farmers are committed to constant innovation and high standards. Canadian dairy farmers proudly meet some of the most stringent standards in the world, including 42 requirements on food safety and close attention to animal health – in Canada, every cow is monitored every day.

The six-week-long, bilingual campaign kicked off on June 21, with social and digital components (featuring online video, influencers, web and audio) running through Aug. 2 nationwide. This included a Canada Day TV media partnership on July 1 on CBC and Radio-Canada.

Grab a slice and support Canadian farmers: Pizza Pizza adopts the Blue Cow logo

DFC and Pizza Pizza Limited announced the iconic Blue Cow logo will be showcased in select Pizza Pizza marketing campaigns nationwide. A symbol of Canadian pride and high quality, the Blue Cow assures Pizza Pizza’s customers that the mozzarella cheese topping they know and love is made with 100% Canadian milk.

“No fewer than nine out of 10 Canadians recognize the logo, found on 8,600 products, and we are excited to welcome Pizza Pizza into our Blue Cow family of more than 500 brands and three dozen restaurant chains,” says DFC President Pierre Lampron. “DFC looks forward to partnering with Pizza Pizza as it expands across the country, further supporting our commitments behind the Blue Cow that have made it one of Canada’s most trusted brands.”

DFC and Pizza Pizza share many of the same values around food quality, animal care, sustainability and community involvement, important factors consumers consider when making purchasing decisions. Now more than ever, Canadians increasingly want to trust where their food comes from, and they seek assurance that their values are reflected in the brands they support.

“Customers know the Blue Cow and now they can support Canadian farmers by grabbing a slice of their favourite pizza,” says Adrian Fuoco, vice president, marketing, Pizza Pizza Limited. “Canadian-owned-and-operated since 1967, Pizza Pizza is a homegrown success story, enriching the livelihoods of over 700 local franchisees, and the Blue Cow reaffirms our strong ties to hardworking Canadian farmers and small business owners.”

The Blue Cow logo rollout began in Ontario this spring and will spread across all Pizza Pizza and Pizza 73 locations throughout Canada later this year.

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization which defends the interests of Canadian dairy farmers and strives to create favourable conditions for the Canadian dairy industry. Working in accordance with supply management principles, DFC promotes safe, high quality, sustainable and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national activities. Visit Dairy Farmers of Canada for more information.