Online dashboard delivers genomic technology to Holstein dairy producers

July 23, 2014

Enlight is a new online, comprehensive management tool designed to help dairy producers who own Holstein cattle more efficiently manage herd genetics. The result of collaboration between Holstein Association USA and Zoetis, this tool will provide dairy producers with a comprehensive view of herd-level and individual animal genetic performance.

“It will help us obtain genomic information in a timely way and evaluate our animals to make the decisions necessary to help us meet our breeding goals,” said Glen Brown, Holstein Association USA president and dairy producer from Coalville, Utah. “This will be an important tool for all herds, regardless of size, to access important information and use it to fit specific needs.”

Genomic samples submitted by users will be analyzed by Clarifide, a DNA-marker technology for optimizing selection and management of dairy replacement females from Zoetis. Once samples are processed, producers can manage their herd genetics through the management tool’s dashboard.

Users also will have immediate access to a diverse suite of reporting and analysis tools, in addition to official animal identification, breed benchmarks and reporting formats that were traditionally only available through the association. All information will be accessible as results are made available via a password-protected website with no need to install software or upgrades.

“Advancing animal health and genetics for the benefit of dairy producers has been a long and well-established commitment of our company,” said Cheryl Marti, senior marketing manager, dairy genetics and reproductives at Zoetis. “We recognized the need for a new product that could enhance producers’ use of genomic information on their dairies.”

“This tool is cutting-edge, first-of-its-kind information technology that allows the dairy producer to put genomic information to use to make decisions that directly impact herd genetics and profitability,” said John M. Meyer, CEO, Holstein Association USA. PD

—From Zoetis and Holstein Association USA news release

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