Organic Valley is offering retailers nationwide “The Future is Organic,” a turnkey, cause-related campaign focused on providing schools with educational materials to teach children about the important link between food, health and the environment. The Future is Organic in-store promotion also offers advertising in national consumer publications, valuable prizes, online education, point-of-sale promotions and coupons to boost sales of Organic Valley snacks and lunchbox-friendly products during the months of August and September 2010.
The Future is Organic campaign features savings on favorite back-to-school products such as Organic Valley-brand single-serve milks, deli sliced cheeses and Stringles cheese sticks, and Organic Prairie-brand deli sliced meats. In-store coupons will offer $2 off any two Organic Valley products.
“With The Future is Organic, Organic Valley and our retail partners can help raise awareness about the connection between organic food and sustainable living in a fun, economical and delicious way,” said Sarah Bratnober, director of marketing communications for Organic Valley.
Central to the interactive retail promotion is an online contest where shoppers can enter to win one of three $250 Grand Prize gardening gift certificates to Seed Savers Exchange, and one of five prizes of a year of free Organic Valley products. While online, shoppers can also find recipes, healthy eating and snacking suggestions and information about the benefits of eating organic food.
For each The Future is Organic contest entry, Organic Valley will donate $1 – up to $20,000 – to the Center for Ecoliteracy, a non-profit that supports and advances education for sustainable living. Donations will raise funds for distribution of their new publication, Smart by Nature: Schooling for Sustainability, to schools across the U.S. Smart by Nature provides information, inspiration and support to the vital movement of K-12 educators, parents and others who are helping young people gain the knowledge, skills and values essential to sustainable living.
Retailers can order The Future is Organic marketing tools at www.organicvalley.coop/future.
—From Organic Valley news release
