What is the first word that comes to mind when you see a bull sale catalog in your mailbox? Usually, I hear responses like “profitable,” “cost-effective,” “traditional” or "necessary."

When working to maximize fertility in cattle, cows are often the focus. However, bull fertility is a crucial consideration for any beef operation.

Efficient. Sustainable. Profitable. Productive. Economical. They feel like buzzwords, yet they’ve maintained their lofty position in the cattle industry zeitgeist for long enough now that it’s impossible to shy away from the inevitability – and even merit – of defining and reaching for such ideals.

Spring-calving cows are expected to get pregnant during some of the hottest times of the year. Heat stress can decrease the fertility of both the cow and the bull.

Early embryonic loss is defined as a loss within the first 42 days of pregnancy and has been reported to impact between 20% and 40% of pregnancies in beef cattle.

When selecting a bull, you want a bull who will add value to your operation, but the bull and his progeny must also be able to survive and thrive in the environment within your fences. So how do you choose the right bull?

While statistically, most mature bulls, year in and year out, are going to be satisfactory breeders, if you're on the wrong side of those numbers and you bet wrong on that gamble, it can have a huge impact on your bottom line.