The results of a checkoff-initiated smoothie program pilot showed increased consumption of milk and yogurt and will be offered to more schools this fall.

I am not so far removed from my high school days – 11 years – that I cannot remember what was not taught to me and my classmates: ag education.

David and Natalie Nelson are a young couple who try to help educate the public about the importance of agriculture. Their farm is 125 years old this year.

The Grilled Cheese Burrito, whose creation was supported by a dairy checkoff food scientist and quickly gained iconic status with Taco Bell fans, has become a permanent menu item.

Heavy snow and blizzard conditions impacted land and air travel to the Western Dairy Management Conference, Feb. 28-March 2 in Reno, Nevada. Broader industry topics such as the checkoff, farm bill and ag labor were covered.

The dairy checkoff continues to partner with YouTube sensation Jimmy Donaldson – aka “MrBeast” – who challenged a group of gamers in a custom Minecraft gaming competition featuring a dairy-dedicated level with a chance to win cash.