Direct-to-consumer marketing - Articles - Page 3

[Podcast] Justin Malone: Creating a market for organic milk products

February 14, 2023

In this episode of the Progressive Dairy Podcast, host Jenn Coyne visits with Justin Malone of Minnesota. Malone is an organic dairy producer who helped spearhead the acquisition of Hastings Creamery as a way to create a market for organic dairy products while sustaining family businesses for future generations.

The challenges and rewards of creating a USDA slaughterhouse

Creating a local or on-farm processing facility may seem out of reach, but some producers are finding success despite challenges such as capital investment, regulations and negative views from the public.

January 5, 2023

John O'Meara

With the price of cattle and beef often in flux, wise producers are always looking for ways to build financial resiliency. One way to capture the most value out of cattle is to process them and market the meat directly to customers.

Family, farming, food and fun: That’s the goal for Donnell Century Farm

Donnell Century Farm has diversified their Angus cow and crop farm with a farm agritourism adventure. Rooted in family and farming, their operation continues to grow, recently adding a butcher shop to their on-the-farm attractions.

August 25, 2022

Abigail George

“I’m just a farmer,” says Andrew Donnell. But this farmer does much more than your typical farming operation. Diversification is a huge part of the success of Donnell Century Farm, and will continue to be for future generations.

Deep Creek Cattle Company - Raising quality Idaho beef direct to consumers

Deep Creek Cattle Company prides itself on offering premium cuts of Idaho beef directly to consumers or delivered straight to their front doors.

August 25, 2022

Ashley Hagenow

“It is another piece of the puzzle for the next generation,” says Pat Wiebe of Deep Creek Cattle Company and Wiebe Farms Inc. in Buhl, Idaho.

Key considerations before starting a direct beef sales business

Many cattle producers are interested in trying a different marketing strategy; however, it isn’t always that simple. Producers need to consider their goals and how they will measure success.

August 25, 2022

Cassidy Woolsey

During the Texas and Southwestern Cattle Raisers Association (TSCRA) convention, Justin Benavidez, assistant professor and extension economist at Texas A&M University, encouraged producers to consider their “why” before starting this new venture and provided some answers to questions that often arise when getting started.

Panelists in the Pennsylvania Dairy summit

Three creative partnerships help strengthen dairy, reach consumers

April 19, 2022

Emily Barge

When it comes to trends and innovation in the dairy aisle, the opportunities can feel endless.

Developing a direct sales beef program: Considering management and logistics

December 24, 2021

Stephen B. Blezinger

Producers have been growing and finishing calves to put in the freezer as long as there have been freezers. This has been a common process for years, especially in areas where the rural, cattle-owning population was greater than it is today.

Right Tool for the Job: Managing and protecting water resources

November 1, 2021

As farmers continue to tackle the dual challenges of feeding the world and being good stewards of the land for generations to come, one Iowa farm family is tackling these challenges head on and is committed to improving their land and water resources.

Pandemic brought challenge and opportunity to custom meatpackers

June 24, 2021

Jaclyn De Candio

The events of 2020 hit the custom processing sector like a sledgehammer. In addition to the struggles faced by all small businesses, custom meat processors found themselves in a unique bind as larger plants were forced to slow or even shut down, and producers flocked to smaller businesses to get their animals harvested.