Even though sustainability has been a frequent topic of discussion among animal and natural resource stewards and consumers alike, there remains confusion within the industry regarding what sustainability actually involves.

Excitement continues to build within the beef industry, spurred by higher prices for every class of cattle.

The verdict is in – an open cow is among the top three financial liabilities for cow-calf operators. Calf sales are the largest contributor to annual income; cows that fail to wean a calf are a financial burden borne by the productive cows.

Surveys of ranch employees indicate many forgo higher-paying jobs to pursue the culture and lifestyle that comes with ranching. Sure, wages and benefits are important, but ranch employees are motivated by means other than financial compensation.

In cow-calf operations, reproductive rate is the foundational productive function of the enterprise. Obviously, if cows do not become pregnant, then no calves are produced for revenue generation the following year.

Stocker cattle operators have been described as the cattle industry’s shock absorber between cow-calf producers and feedlot managers.

Average calf weaning weight and market price are popular topics for discussion among cattle producers.