"The purpose is to solve some of the issues that farmers have dealing with their data," Aaron Ault, a senior research engineer at Purdue's Open Ag Technology Group and project lead for the OADA, was quoted in the article.
A number of farm companies have jumped on board, while several have been investing in precision agriculture and data analytics tools over the past year.
While some fear that data shared by farmers could be misused or sold to third parties, the companies assured farmers that their data is safe in "often-lengthy privacy statements” and “the OADA will seek to standardize privacy and security guidelines industry wide.” FG
—Summarized by FG staff from cited source