"We see Chris as a talented and knowledgeable seed industry expert who sees things from the farmer's point of view as well as from the distributor’s and dealer's,” says CEO David Weaver.

“As we experience ever greater demand for our cover crop seed products, Chris will help us strategically align with the best seed distributors in the Midwest and other key regions in North America."

McCracken says he is excited about his new position. “I am excited to represent … the company's forward-looking philosophy of farming by mimicking nature,” he says. “The issue of healthy soil is becoming more important to farmers with large operations, and cover crops are a key to building soil health, especially some of the unique varieties Cover Crop Solutions has developed."  FG

—From Cover Crop Solutions news release

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PHOTO
Photo courtesy of Cover Crop Solutions.