In a recent poll, Progressive Forage asked, "Is equipment brand loyalty dead?" 

Just over half of the respondents (53.4%) answered that price is a bigger factor than loyalty to a dealership or brand when it comes to buying equipment.

The minority (46.6%) indicated that they would stay loyal to their dealership. end mark

Is equipment brand loyalty dead?

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  • Yes, I’d buy from anyone for the right price. 53.4%

  • No, I’m staying loyal; my dealer takes care of me. 46.6%