Driving down the county road past drought-stricken fields of sandy, caliche soil in south-central Texas’s Wilson County, you’d be forgiven for thinking it might not be the most fertile ground in the world. But for the Lyssy family, this is the perfect place to grow a cow herd, a family and a legacy.

Feedlots face a myriad of input challenges in their day-to-day operations, including recording data they anticipate will carry enough influence to sway their profit-bearing and decision-making processes.

Demand for high-quality beef has been increasing at a rapid pace for the last decade, with no decline in sight. Prior to that, the percentage of cattle grading USDA Prime averaged about 2% to 4% nationally. Today, USDA Prime is often seen in 10% to 15% or more of cattle.

Research shows beef-on-dairy calves have improved eating quality, meat color stability and carcass yield when compared to traditional dairy animals.