As we navigate a rapidly changing landscape in food production and consumer preferences, the U.S. dairy industry finds itself in a moment of opportunity. The dairy checkoff – led by its mission to drive trust and sales – continually looks at what is happening now, what is coming next and how to future-proof the industry for decades to come. 

Hansen Dairy’s "A Very Dairy Christmas" is a holiday event like no other, offering families a unique blend of festive cheer and farm life. Set in a cozy winter wonderland on Hansen’s dairy farm, this event goes beyond the typical holiday experience.

Are you excited for Halloween but tired of handing out the same types of candy year after year? If this seems familiar to you, I have several ideas to make this Halloween season unique and healthy. 

To innovate in ways that bring the community together, Doug and Cortney Dotterer have ventured beyond traditional dairy farming, transforming a section of their land into a vibrant sunflower maze – a project that has become a local attraction. What began as a casual idea inspired by a farm in Kentucky has now flourished into an annual event, attracting thousands of visitors eager to experience the beauty of sunflowers and farm life.

Instead of focusing on strengthening consumer trust, emphasis should be placed on consumer education in agricultural production practices.

Consumers may have another reason to head to the yogurt aisle to reach for a protein-rich cup of yogurt to fill them up and fuel them throughout their day. Yogurts can now make limited claim to lower Type 2 diabetes risk.