Efficiency of production, quality of product and sustainability are the intuitive goals of the cattle industry. Producers and consumers alike are interested in the economy of scale and acceptance of beef.

Using new fitness traits like heat tolerance and grazing behavior, Milt Thomas, a department of animal science professor in the Texas A&M College of Agriculture and Life Sciences, is determined to help improve beef cattle systems in South Texas.

With more than 1,000 head of registered Hereford, Angus and commercial Brahman-influenced cattle, the Melancon family has their sights set on making a name for themselves in the Southern seedstock industry. 

Almost all breeds in the U.S. today are of British and European descent, but many ranchers in Southern areas prefer cattle with some Zebu influence. In recent years, African types with less Zebu genetic influence and more Bos taurus have been introduced.