John Ferry of JY Ferry & Son Inc. in Corinne, Utah, has a different idea than most when it comes to protecting the environment and the role cattle can play in the process.

Adding value to cattle may seem like a no-brainer. However, when conversations begin about entering value-added or verification programs, the process can seem daunting, especially to producers who may be less familiar with these programs or under the impression they will need to completely revise their management protocols.

Spring Cove Ranch, owned and operated by the Art and Stacy Butler family in Bliss for over a century, continues to etch its name in Idaho’s agricultural history.

In this podcast episode, Progressive Cattle Editor Carrie Veselka speaks with Kara Lee, director of producer engagement at Certified Angus Beef, to discuss direct-to-consumer marketing and the CBA Ranch to Table program. Editor Abby George meets up with Russ Daly, South Dakota State University Extension Veterinarian, at Range Beef Cow Symposium to talk about herd health planning and steps producers can take to protect their cow herd. 

Many producers take pride in raising Certified Angus Beef (CAB). Now these producers can take the CAB brand and logo to their freezer beef market with the new direct-to-consumer Ranch to Table program.