This long-standing support, stretching over 40 years with some customers, is a source of profound humility for the Bowers. Bower Chopping’s legacy is not just about harvesting crops – it’s about cultivating enduring relationships built on integrity and a shared passion for doing things the right way.

As the agricultural industry continues to provide higher yields using fewer resources, innovation and improvements made on family operations drive the changes necessary to feeding an ever-growing population. For one of these operations, located in Elkader, Iowa, innovation began with a camcorder in a hog barn.

Unlike in decades past, nailing a hand-painted plywood sign to a fencepost or running a small print ad in the local paper no longer fills out the itinerary of a cattle sale’s marketing campaign.

Adding females to a sale can be a big decision for a producer. The type of sale, where to focus marketing efforts and how to stay relevant in an ever-evolving business all play into the decision.

With more than 1,000 head of registered Hereford, Angus and commercial Brahman-influenced cattle, the Melancon family has their sights set on making a name for themselves in the Southern seedstock industry. 

Among other options, some producers may choose to put on a production sale. While this option can work for some, the overhead and labor involved with this type of marketing can be a turnoff for others.