Cattle producers select their breeding stock variably, using an assessment of parentage production, price, expected progeny differences (EPDs), genetic testing or a simple eyeball test. A few swear by the oft-forgotten linear measurements, which gauge numerous body parts with uniquely designed calipers.

Tyrell visits with Mark Thallman from the USDA's Meat Animal Research Center about the merits and drawbacks of implementing terminal crossbreeding systems. Then, the Noble Research Institute's Josh Gaskamp joins Carrie to chat about how educational opportunities for producers to better their land for long-term profitability. Finally, join the gang as they discuss the joys of county fair season, weigh in on what tattoo Paul should get (and where), and debate the viewing value of various Olympic sports.

Efficient. Sustainable. Profitable. Productive. Economical. They feel like buzzwords, yet they’ve maintained their lofty position in the cattle industry zeitgeist for long enough now that it’s impossible to shy away from the inevitability – and even merit – of defining and reaching for such ideals.

In high school biology, we were introduced to the fact that a phenotype is a function of genetics and environment. As cattle producers, we are constantly trying to optimize these two pieces.

The truth is simple. Genomic prediction works. However, it is not a magic bean.

Using an EPD versus an animal’s phenotype is an ongoing debate among cattlemen. The question really boils down to whether the animal’s actual performance or the performance of its offspring is your primary interest.

Crossbreeding isn’t a new technology. We’ve known about it and have been doing it for ages. Yet, crossbreeding remains a severely underutilized tool industrywide, with less than 50% of commercial operations using it meaningfully.

For cow-calf producers, it’s impossible to determine which of their heifers will become their most profitable long-term females simply by eyeballing them over the fence.