A little more than a year ago, the School Nutrition Association (SNA), in partnership with the farmer-founded National Dairy Council (NDC), launched the Made With School Lunch campaign. Its goal is to create awareness and effectively communicate the positive impact and benefits of nutrient-rich school meals, including milk and dairy foods.

Domino’s holds a Worldwide Rally every two years to gather franchise owners and management from 50-plus countries to recognize their achievements and review future business growth plans. Dairy farmers have been invited to this event over the years as a way of connecting all of the chain’s cheese use back to its true origins, our nation’s dairy farms.

Our checkoff mission is to drive demand and sales of U.S.-produced dairy and build trust in the farm families who work every day to feed the people around the world. That mission comes with a responsibility of transparency with our strategies and the way we invest your checkoff dollars.

The Washington Dairy Conference, held Dec. 4-6 in Chehalis, Washington, featured hot topics facing the state’s dairy industry, a chance to meet with state agricultural leaders, and ample networking time for attendees and trade show exhibitors. 

Progressive Dairy Editorial Intern Michelle Stangler spoke with California Milk Advisory Board CEO John Talbot on how the organization is focused on winning new milk consumers with innovation. 

As a new school year gets underway, one of the industry’s most impactful checkoff programs is launching an improved platform to better meet the nutritional and educational needs of the country’s next generation.