Last week, the Sacramento Superior Court of the State of California rejected claims by PETA to discredit communications from the California Milk Advisory Board (CMAB) about how California dairy farmers care for their dairy herds. The Court determined that “the Department [of Food and Agriculture] and CMAB members have extensive experience and knowledge that provides strong evidentiary support for the claims made by the challenged marketing statements.”

The CMAB’s key responsibility is, and always has been, to market and to create a demand for California dairy products. Through its role, the California Milk Advisory Board also contributes to creating choices for consumers around buying dairy products. PD

—From California Milk Advisory Board news release