CNN recently investigated how milk consumption dropped nearly 75 percent in high school alone when flavored milk was removed from schools in Cabell County, West Virginia. Now, a new product that has fewer calories and sugar is meeting students' taste preferences and USDA's final rule on school meals. Most importantly, it is helping kids get the nutrients they need.

Milk is the No. 1 source of nine essential nutrients for children ages 2-18 years. Research has shown that kids who drink flavored or white milk consume more nutrients but have the same or lower body mass index (BMI) compared to non-milk drinkers their age.

To learn more about West Virginia's new and improved flavored milk, view the CNN segment and check out National Dairy Council's Flavored Milk Education Kit. PD

—From The Dairy Download