The Badger Dairy Club's new text message ordering system should shorten the time World Dairy Expo visitors wait for a grilled cheese sandwich at lunchtime. For the first time, the club will accept an order of 15 or more sandwiches and schedule a time for the order's pickup via text message. These bulk orders can be collected at the back of the club's tent next to the Arena Building. "This service is targeted at exhibitors who are at Expo for the long haul and know they are going to need a lot of grilled cheese sandwiches at one time," says Mackenzie Fochs, co-chair of the Badger Dairy Club's stand and a senior at the University of Wisconsin –Madison.

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Editor and Podcast Host / Progressive Dairy

Fochs says that the idea was a suggestion from the club's World Dairy Expo liaison advisers as a way to decrease lunch-hour wait times, which can at times exceed 30 minutes. The booth will continue its first-come, first-served style, but Fochs says the new service should limit a large order from backing up the line of customers, especially during lunch. There is no additional cost to use the new bulk-ordering service.

The club will also add two new menu items this year – 20-pound bags of ice and ham-and-cheese sandwiches. The stand will sell ice for $4 per bag beginning Saturday, October 1 through Friday, October 7.

"No one is currently selling ice on the grounds," Fochs says. "We thought this would be a great opportunity for extra fundraising."

The new version of the stand's traditional sandwich, which includes a slice of ham, will be available on demand in the morning, but also available by special order throughout the day.

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"We figure a bit of extra protein in the morning is better than just plain grilled cheese," Fochs says.

Hours of operation for ice sales:
11 a.m. to 4 p.m. - Saturday, October 1
Noon to 5 p.m. - Sunday, October 2
3 p.m. to 8 p.m. –Monday, October 3, through Friday, October 7

Bulk order number:
To place an order for 15 or more grilled cheese sandwiches, text (608) 320-8067.

#grilledcheese challenge during WDE
Remember to tweet #grilledcheese every time you partake of Wisconsin’s finest cheddar cheese sandwiched between two slices of golden toast. Progressive Dairyman Editor Walt Cooley (@wcooley) challenges all World Dairy Expo attendees to the third annual #grilledcheese challenge. PD

Walt Cooley