Yesterday was Giving Tuesday, a global day of giving in the peak of the holiday season – a time when one-third of annual giving occurs. This month, the dairy industry is encouraging Americans to give the gift of highly-desired, nutrient-rich milk to those in need, and making that gift even more impactful by matching donations made this holiday season.

Thousands of families in need have benefited from milk donations to The Great American Milk Drive since its launch in April. Yet, milk remains one of the most requested items by food bank clients year-round. During the holidays, this industry collaboration stands to make an even greater impact, at a time when many Americans are generous with canned and dry goods, but don’t think to donate fresh items like milk because it’s perishable.

Beginning as of yesterday, Giving Tuesday, The Great American Milk Drive will make milk multiply throughout the holiday season by matching all donations made at the Milk Life website. There are two simple ways the dairy industry can continue to come together for this important cause:

Make a donation online
Through Dec. 31, The Great American Milk Drive will match all donations made at the Milk Life website, making milk gallons multiply at your local food bank this holiday season. By entering your zip code, you can ensure that milk is delivered to a local food bank to help nourish children in your own community.

Spread the word
For every share of this Great American Milk Drive video, a one-gallon donation will be made to one of the more than 200 food banks served by Feeding America. PD

—From The Great American Milk Drive news release