This June Dairy Month, the Wisconsin Milk Marketing Board (WMMB) is celebrating real dairy products with its Taste the Dairy Difference campaign. Patrick Geoghegan, WMMB, explains this interactive website, which is also equipped with a mobile version. What is the web address? GEOGHEGAN: www.TheDairyDifference.com Why was it developed? GEOGHEGAN: The website was developed to celebrate June Dairy Month with a collection of 12 new dairy recipes, as well as dairy farm breakfast information for the 2011 June Dairy Month Taste the Dairy Difference campaign.
Who should use it?
GEOGHEGAN: The website is informative for Wisconsin residents and all dairy enthusiasts who are interested in fresh, new recipes or are looking for information about Wisconsin dairy farm breakfasts.
Is there a cost to use it?
GEOGHEGAN: There is no cost to visit www.TheDairyDifference.com, or to access the recipes and locator map.
What are some unique features?
GEOGHEGAN: The Dairy Difference website features the popular, interactive dairy breakfast locator map that allows users to search for breakfasts by date and location. New this year is a mobile version of the Taste the Dairy Difference website. The mobile site will allow visitors using a smartphone to easily access recipes and use the dairy breakfast locator map. A QR code on Taste the Dairy Difference promotional materials in retail outlets will lead directly to the mobile site, where consumers can access additional recipes.
How does it work?
GEOGHEGAN: A QR code is a unique barcode that lets customers access a mobile website on any supported phone with a tag reader. The dairy breakfast locator map is searchable by county and date for information about breakfasts and locations.
Why is this important to understand or utilize?
GEOGHEGAN: Both of these features allow consumers quick and easy access to information about June Dairy Month and the Taste the Dairy Difference campaign. PD
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Karen Lee
- Midwest Editor
- Email Karen Lee
