Brian Brooks Area Marketing Manager Genex Cooperative Inc. Geneva, New York

What education are you bringing with you to this position?
I have an associate’s degree in science.

Please describe your agricultural background.
I was a farm kid. I grew up in a family of farmers and cattle buyers. And now, I’ve been working in the A.I. industry for more than 27 years.

What territory will you cover?
I am serving as the Genex area marketing manager for the eastern Finger Lakes region of New York and central New York.

What are your new responsibilities?
As an area marketing manager, I will work to educate and assist a team of sales and service professionals as they provide members and customers with semen, service and products. As a marketing manager, it is my responsibility to help the team grow both professionally and personally while achieving their sales goals.

What previous positions have you held?
I have previously served as a Genex area manager in New England. I have also worked as a Genex sales representative and breeding program specialist. Most recently, I served as a team leader working in a team to provide members and customers with professional cattle reproductive service.

Who has made the biggest impact on your career?
Those who have influenced me the most have been my parents and my wife of 28 years, Matty.

How will you be of most help to producers in your region or area of expertise?
If I can put the right people in the right place at the right time with the products and skills that dairy producers want and need, then my team and the producers we serve will be successful. That’s the goal of cooperatives.

Why did you choose this company?
I am the second generation working in the A.I. industry.

What goals would you like to accomplish while in this position?
My goal is to have my team be successful in all they do – for themselves, their producers, and Genex and CRI. PD