Heidi Straubhaar Research Analyst / Regional Sales Representative Bio-Vet Inc. Blue Mounds, Wisconsin
What education are you bringing with you to this position?
I am a graduate of the University of Wisconsin – Madison with a Bachelor of Science in microbiology.
Please describe your agricultural background.
I have more than 20 years of experience in the dairy industry, owning and operating a 275 cow dairy farm with my husband and three children in Iowa County, Wisconsin. Prior to my dairy experience, I conducted laboratory research in medical and agricultural fields.
What territory will you cover?
I have been appointed regional representative for Minnesota and northwestern Wisconsin.
What are your new responsibilities?
In my new position I will be responsible for selling products in Minnesota and northwest Wisconsin. I will continue in my current role as research analyst, evaluating the performance of our products in herds across the country.
What previous positions have you held?
Ihave worked for Bio-Vet since 2006. I have worked in production, customer service and as our research assistant.
Who has made the biggest impact on your career?
Honestly, my kids have been my biggest supporters. They have always encouraged me, even when they knew it would mean that I would be away from the farm sometimes.
How will you be of most help to producers in your region or area of expertise?
My strength lies in the fact that I use our products on my own farm. I know where and how to place a product so that it can be most beneficial to the producer's herd.
Why did you choose this company?
Originally I chose this company because I had time for a part-time job and they were close. Now I choose to stay with this company because of their high level of integrity in producing microbial products for dairy producers. They deliver what they promise, so I never have to worry about misleading a producer.
What goals would you like to accomplish while in this position?
For now, I would like to expand our influence in the Minnesota market, and I am working on doubling sales in my sales territory. If I can assist fellow dairy producers in helping their cows to thrive, then I will have been successful. Long term, I have some personal goals, but it will depend on the direction our company takes in the future. PD