GEA Farm Technologies has announced a strategic alliance with Lauren AgriSystems Ltd. to become the exclusive global distributor of Lauren's patented Tri-Circle milking liners, DairyGrade silicone milk hose and other supporting products September 1, 2014.
“This partnership truly allows both companies to operate independently within their core strengths,” said Vern Foster, chief operating officer at GEA Farm Technologies. “Both GEA and Lauren want to provide dairy producers with products that focus on cow health and comfort, while generating a flawless milk harvest.”
“At Lauren AgriSystems, we are extremely excited to form this relationship with GEA Farm Technologies,” said Christopher Pfeiffer, president of Lauren AgriSystems Ltd. “GEA brings access to perhaps the largest distribution footprint in the industry, and through their channels, we are able to get our product line and future innovations to an international marketplace.
"It also allows Lauren AgriSystems to focus on product research, product development, and manufacturing," said Pfeiffer. "(T)hese are the areas that have made the Lauren product offering so successful over the past 10 years.”
Lauren's products will still be manufactured by Lauren Agrisystems, and Pfeiffer assures customers that there will be no change in quantity or availability. “It’s the same green liner and hose products that you have trusted for years, brought to you by the same trusted sales representative, now just through a larger distribution channel.”
“Lauren AgriSystems changed the industry 10 years ago with their product innovation and new perspective on cow milking for large, commercial dairies,” said Foster. “This special relationship with Lauren AgriSystems allows GEA Farm Technologies to take a leadership role in the liner and rubber goods product segment and offer dairy producers a truly superior product offering when it comes to milking cows.” PD
–From GEA Farm Technologies news release
