Fairlife has awarded a lifetime supply of ultra-filtered milk to 6-year-old Brady Carpenter, thanks to the precocious question he posed to a head college football coach at an Aug. 6 press conference.

To the coach, Carpenter asked, "How much milk do I have to drink to be big enough to be quarterback?" The response? "As much as your little belly can hold."

Delighted with Carpenter's question, Fairlife has provided him with a lifetime supply of ultra-filtered milk to fuel his journey to becoming a quarterback.

"Or whatever it is he wants to become," adds Steve Jones, CEO of Fairlife LLC. "Brady is a perfect example of a smart kid who seems to have some pretty serious dedications and convictions. We respect that and think that he deserves all the milk he can drink so he can follow the coach's advice."

Fairlife ultra-filtered milk is cold-filtered for 50 percent more protein, 30 percent more calcium and half the sugar than typically found in milk – a result of its cold-filtration – without adding any protein or calcium powders.

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In addition to receiving a lifetime supply of ultra-filtered milk, Carpenter received a personal tour of the company’s flagship dairy farm in Fair Oaks, Indiana.

"We love how Brady's question shook up the standard coach press conference, just like Fairlife is shaking up consumers' expectations of milk," says Jones.

"We never imagined the positive response we'd get from the public and press to Brady's question," says Jason Carpenter, Brady's father. "He's a great kid, and we're thankful to Fairlife for helping Brady pursue his quarterback dreams." PD

—From Fairlife news release

PHOTO: Fairlife co-founder, Sue McCloskey, gives Brady Carpenter a football helmet. Photo provided by Fairlife.