Sarah E. Peterson Stout BioTracking LLC Moscow, Idaho Marketing and Sales Specialist

To accomplish this goal, I will assist in the development of marketing strategies and execution of marketing plans, including the production of BioPRYN promotional materials and the development and maintenance of affiliate laboratory network relationships. In addition, I will determine consumer needs to ensure that current and future products align with industry growth.

Please describe your agricultural background.
I grew up on a cow-calf operation in Mountain Home, Idaho, where I was involved in 4-H for 11 years, showing horses and beef heifers. This experience, along with the dedication of my parents, Terry and MaryAnn Peterson, and my brother, John Peterson, instilled a passion for agriculture in me that I thrive off today.

During college, I worked at the University of Idaho Dairy Research Center through a summer internship and then became the part-time assistant manager of the facility. As an undergraduate, I also participated in the North American Intercollegiate Dairy Challenge, competing at the regional and national levels, and was involved with Student Idaho Cattlemen’s Association, the University of Idaho Dairy Club and the American Dairy Science Association.

My skills in the livestock industry were further grown through a summer internship on a 45,000-head feed yard in Wallace, Nebraska. I then attended the University of Idaho for graduate school where I focused on applied dairy nutrition.

Agriculture is a way of life for me and I am looking forward to continuing being involved and contributing to the industry.

What education are you bringing with you to this position?
I hold a bachelor’s of science in animal science with an emphasis in dairy science and a master of science in animal science with an emphasis in dairy nutrition from the University of Idaho.

My graduate research covered the topic “Effects of dietary betaine on milk yield and milk composition of mid-lactation Holstein dairy cows.” My manuscript from this study was published in the Journal of Dairy Science.

What previous positions have you held?
I was a dairy sales representative, representing Elanco Animal Health Dairy Portfolio, through Washington and Oregon. Through this position, I interacted with producers, veterinarians, nutritionists, animal health distributors and academia to discuss dairy industry research and products.

What excites you most about working in your new role?
I am excited to be involved in animal agriculture and am passionate about making a difference for people in the industry. By interacting with producers and discussing our experiences and the benefits of our services, we can help producers to be more efficient and profitable. Helping producers to achieve their goals is a great feeling.

How will your work in your new role benefit dairy producers?
My position allows me to tap into my education and experience in the livestock and dairy industries and share that knowledge with dairy producers through new solutions and opportunities. By working with producers and learning from one another, we can continue to work together to help the industry move forward.

Why did you choose this company?
I chose BioTracking, LLC because it is a company that I respect for its dedication to diagnostic tests and industry improvement.

They are the proven world leader in blood-based pregnancy testing and help producers to achieve reproductive goals through nearly 40 affiliate laboratories located across the world. Furthermore, this company provides experience, science-based technical service and valuable support to our customers.

What goals would you like to accomplish while in this position?
My goal as the sales and marketing specialist is to provide information and education on our products and the industry to our customers. To achieve this, I will work with our affiliate laboratories and producers to determine how the products can best fit into management protocols – helping the industry to move forward through innovation. PD