Select Sires has yet another bull, 7HO8081 Ensenada Taboo PLANET-ET (EX-90-GM), who has exceeded 1 million units in sales. He is the eighth sire in the company’s history to reach this milestone.

Today he is among the breed’s best for protein (+62) and sires medium-sized cows (-.03 Stature), making him a popular customer satisfaction sire worldwide.

"This is a great accomplishment for a bull that started his career from such humble beginnings," says Rick VerBeek, Holstein sire analyst. "PLANET was a bull that carried a little-known prefix when he graduated into active service. Today, everyone knows the Ensenada prefix and PLANET has become one of the most dominant genetic sources in the breed, certainly no longer considered different or outcross.

“One of the most impressive characteristics in PLANET‘s breeding pattern is the influence you can see from his dam. The resemblance the PLANET daughters have to Patty is truly amazing. Extreme milk production and welded on mammary systems will be his legacy."

The bull continues to rank among the top 40 active A.I. sires for GTPI (+2103) and was a longtime leader for GTPI at 99 percent reliability for yield and type. He remains the only active A.I. sire with more than +2,000 Milk (+2,126) and +6.0 Productive Life (PL) (+6.2). A Calving Ease and FeedPRO sire, he also is available in genderSELECTed semen.

He has 21 proven sons on the active A.I. list, including four that are part of the company’s lineup. With more than 360 sons and grandsons designated as active A.I. genomic young sires, nearly 30 percent of the list can trace their lineage back to this high-performing bull. PD

—From Select Sires news release