‘Tis the season for milk and cookies, but for many families in need, milk is missing every day. In an effort to address the need for milk in food banks, the United Dairy Industry of Michigan (UDIM) created a text-to-donate program available through the end of the year.
To help amplify this program, UDIM created a video, "The Dairy Farmer’s Gift."
A version of The Night Before Christmas, it tells the story of a dairy farmer who gives a calf to St. Nick to provide milk for children around the world. The video ends with a message encouraging viewers to text to donate milk to a food pantry in their area.
UDIM hopes consumers will help fill childrens' glasses with hope by texting to donate milk after watching the video and by sharing the video on their social media channels. The video has been viewed more than 27,000 times on UDIM’s social media channels.
Mobile phone users can text MILK to 50555 to donate $5 to Feeding America, which will provide local Michigan families with much-needed milk. UDIM will match all text-to-donate contributions through the end of 2015, up to $30,000. Donations through the text-to-donate program will go to food banks servicing the area the donor is in.
Over the last two years the UDIM, on behalf of Michigan dairy farmers and processors, has partnered with The Kroger Co. of Michigan to help raise more than 80,000 gallons of milk through the “Pour It Forward” campaign. The milk was distributed to six food banks throughout southeast Michigan who serve many of the state’s food-insecure residents.
Visit YouTube to share the video and get milk to Michigan families in need. PD
—From United Dairy Industry of Michigan news release
