Ben Wilson Sales Manager SCR Dairy Ephrata, Pennsylvania
What are your new responsibilities?
As sales manager for SCR Dairy, I’ll be working directly with our marketing partners, engaging with nutritionists, veterinarians and consultants, as well as supporting our dairy customers.What territory will you cover?
My territory includes Michigan, Indiana, Ohio, Illinois, New York, Western Pennsylvania, the New England States, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Missouri and Kentucky.Please describe your agricultural background.
My background is diverse. I have extensive, hands-on experience in a wide range of dairy management areas – including reproduction and nutrition – in several areas of the country, including the Northeast, Mid-Atlantic, South and Midwest.What education are you bringing with you to this position?
I earned a Bachelor of Science degree from Liberty University in business administration and political science and a master’s in business administration from Berry College.What previous positions have you held?
I have managed several dairies, worked as a farm consultant/dairy nutrition specialist for two elevator cooperatives and served as an A.I. technician and area manager for CRI-Genex. Further, while earning my undergraduate degree I interned for the chairman of the Senate Ag Committee. I most recently worked for a dairy equipment company as a district sales manager.
Who has made the biggest impact on your career?
This is a difficult question, considering all the people who influenced me over the years and the impact they had on my life. I am especially appreciative of the training programs that were implemented by CRI-Genex Director of Marketing Gary Heckman.
These professional development programs have benefited me personally and professionally by helping me build critical skills like communication, understanding my personality, understanding those around me, dealing with the dynamic of change and developing leadership abilities.How will you be of most help to producers in your region or area of expertise?
As a third-party observer and adviser, I can view a dairy from a variety of outside perspectives, which is a valuable asset to a dairy. My background in reproduction, nutrition, employee relations and dairy production help me share with producers how they can improve animal wellbeing and performance and contribute to the dairy’s bottom line.Why did you choose this company?
I joined the company because it’s an organization focused on developing technology that directly improves the health and productivity of individual cows. SCR’s technology is a practical and field-proven channel of communication allowing each cow, regardless of herd size, to communicate 24/7 to the people responsible for her.
If a cow experiences a change in natural function indicating the advent of a health issue, the technology recognizes this change, alerts the herd manager and allows for immediate intervention.
Furthermore, it provides the dairy herd management team and nutritionist, group and herd data that can show the immediate feedback of intended and unintended changes on the dairy. This, coupled with the company's commitment for further development of technology going forward, makes working for them an exciting prospect.
What goals would you like to accomplish while in this position?
My goal is to help make this technology a critical component of all dairy operations in my territory. The impact of giving the individual dairy cow the capability to communicate her immediate health status to those who rely on her to perform at a high level is critical, significant and relevant. PD
