Adam Kastonek is the new marketing specialist for Vets Plus Inc.
Kastonek earned a Bachelor of Fine Arts in multimedia design from University of Wisconsin – Stout in Menomonie, Wisconsin. Since graduating, he has been working with Menards, the third largest national home improvement retail chain.
In his most recent role as assistant manager of production, he supervised the creation of television commercials and managed creative staff. Prior to that, he wrote copy, filmed, edited and distributed television commercials as broadcast advertising technician.
“As Vets Plus has grown, our marketing strategies have changed,” said Cherie Grandt, director of marketing. “We now need to be incorporating different technology and media into our marketing plan to meet our current customers’ needs and develop relationships with potential customers. Adam brings a wealth of experience in digital and video media which will allow us to expand our marketing efforts in these areas.”
Kastonek will be responsible for website design, digital and mobile advertising and video production for the animal nutrition company. His expertise in commercial production will be critical in creating video training materials for the sales force and the company’s partners in-house brand development. PD
—From Vets Plus news release
