HubSpot, an online marketing software company, gave kudos to the California Milk Processor Board in its recent article “10 companies that totally nailed their taglines.” HubSpot called the “Got Milk?” campaign “one of the longest-lasting campaigns ever” and pointed out that few people remember that it was launched by CMPB.

HubSpot’s Anum Hussain wrote, “The CMPB wasn’t determined to make their brand known with this one ... they were determined to infiltrate the idea of drinking milk across the nation. And these two simple words sure as heck did!” PD

—From HubSpot.com