Steley, the first 24/7 online auction website specifically for livestock, allows consumers to buy and sell cattle genetics worldwide. The concept for Steley, was born out of owner, Stephen Maddox Jr.’s frustration for having to wait for the right auction to market and sell his family’s genetics and Registered Holsteins. “In this tough dairy economy we believe that it is important to market the genetics that we have worked hard to achieve,” said Maddox. “In our eyes, having registered animals is one of the ways to further diversify our family business.”
Before Steley, potential buyers and sellers had to wait for the next scheduled sale that could be weeks or even months away. Today, Steley.com facilitates daily online auctions for any type of livestock worldwide 24/7. Potential buyers can go online to www.steley.com and browse through a wide variety of live animals, semen and embryos for sale. “The days of buying animals sight-unseen or flying cross country to find the perfect animal are a thing of the past,” says Maddox. “At anytime from any computer a buyer can find his next show ring winner, great cow family, or profitable pen of animals at Steley.com.”
Posting for sellers on Steley is free with a low commission charge of 5 percent on all sales. If a lot does not sell, there is no cost to the seller. Sellers have the option of regular auctions with safe reserve prices or fixed priced sales. There is also the option for sellers to open their own “store” on the website where buyers on Steley will only be looking at that particular seller’s animals and genetics. PD
—From Steley news release
