This business develops, manufactures and sells solutions for agricultural applications in the tillage and hay and forage segments under various brands, including Kongskilde, Överum and JF. Kongskilde, which will continue to operate through its current sales organization and its dealer network, ensuring continuity in its customers’ support.
Major extension of the product offering
This acquisition will create a major extension and enhancement of New Holland’s offering with the addition of a key product portfolio.
The agreement is an important element in New Holland’s global strategy to provide customers with innovative and complete solutions to their farming needs by adding tillage equipment to its product portfolio and extending its hay and forage offering. The company will leverage its worldwide strength in the agricultural industry and the expertise of the Kongskilde organization and dealer network to grow the brand and its business.
“The acquisition of the tillage and hay and forage activities of Kongskilde adds a key product range that will further broaden New Holland Agriculture’s product offering within the agricultural machinery sector. In the meantime, the Kongskilde dealer and importer network will remain the reference point for their customers. This agreement will provide growth opportunities and create a strong platform to develop the Kongskilde business and its brands, and we will also gradually integrate their products in the New Holland portfolio,” said Carlo Lambro, brand president of New Holland Agriculture.
Transfer of tillage and hay and forage assets
The acquisition comprises a transfer of assets related to the tillage and hay and forage activities of Kongskilde Industries. The manufacturing footprint of this business includes two plants in Europe, located in Poland and Sweden, and other facilities in the EMEA, APAC and NAFTA regions. The transaction is subject to various closing conditions, including regulatory approvals.
“We are proud to welcome the well-established products and brands of Kongskilde, Överum and JF into the CNH Industrial Group. It is our intention to build upon these proud heritages and significantly increase their market access as part of our worldwide distribution network,” commented Richard Tobin, CEO of CNH Industrial. 
—From CNH Industrial news release
