This includes the cows housed during World Dairy Expo, where more than 2,000 animals come together each year for the world’s premier dairy event.

In addition to naming rights to the livestock pavilion, the company will also have an opportunity to showcase equipment throughout the year as well as have access to the facilities for training and a variety of dealer and customer events.

“New Holland sees this as a great opportunity to provide state-of-the-art facilities for livestock exhibitors to make this one of the premiere venues for our agricultural customers in the United States”, says company Vice President Abe Hughes. “We are delighted to grow this public/private partnership, which will also provide us greater access to the thousands of rural lifestylers who have small acreages and also are an important part of our customer base.”

“We understand the value that the Alliant Energy Center brings to those who participate in and attend World Dairy Expo, but also to the hundreds of thousands of other exhibitors and visitors throughout the year who attend other livestock events, horse shows, county fairs and other activities.”  FG

—From New Holland news release

PHOTO
An artist's rendition of the future livestock pavilion in Madison, Wisconsin. Image courtesy of New Holland.