The radio station, channel 80, will give listeners all over the U.S. a connection to rural community, according to the companies.

Veteran farm broadcasters Mark Oppold and Janet Adkison, the current and incoming presidents of the National Association of Farm Broadcasting will anchor three daily, weekday shows — Commodity Wrap, Rural Evening News and Market Day Report, a live 5-hour daily program featuring reports from dedicated news bureaus such as the Chicago Board of Trade and USDA headquarters. Additional daily ag-related programming will be provided through Rural Media Group affiliations.

It will broadcast original programming for rural audiences exclusively for SXMR that spans commodity market reporting, lifestyle programming, original and classic entertainment and western sports, such as rodeo and bull riding.

Program scheduling also will provide a variety of original productions focused on agriculture, equine, hunting, fishing, western sports and living the country life in small towns and on acreages. Traders can tune in directly to reports from the Chicago Mercantile Exchange.

A complete broadcast program schedule became available July 15 at the radio’s Facebook and Twitter pages.

An official launch celebration was scheduled for Aug. 3 at the finish line of the Indianapolis Motor Speedway, which included an attempt to set the Guinness World Record for a Parade of Pickup Trucks with their radios tuned to the station.

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The radio’s broadcast operations will be based in Nashville, Tennessee, along with Rural Media Group, Inc. Corporate offices, sales and marketing will be headquartered in Omaha, Nebraska.  FG

—From SiriusXM Radio and Rural Radio LLC news release