“This partnership and investment is a key step in the continuing implementation of our sustainable plant nutrition growth strategy for Loveland Products and Agrium Retail globally,” said Brent Smith, vice president, Loveland Products.
“The AMS innovations that are behind our leading plant nutrition brands are another example of our continued focus on integrating and advancing our business and products with proprietary technology.”
Michael Totora, CEO of AMS, said, “By combining Loveland’s deep experience and extensive reach in the agriculture industry with our biochemical and applied science expertise, we are further strengthening the value this partnership brings to growers."
“AMS will continue to operate as an emerging technology company, separate from but strategically aligned with Loveland Products, providing Loveland the continued support from AMS that has been integral to our growth together.”
AMS products are biochemical fertilizer catalysts derived from a naturally occurring community of beneficial microorganisms and their byproducts, which work in the soil system to enhance the performance of fertilizers.
They have been shown to perform consistently over a broad range of plant species, soil types and application methods in over 600 field and greenhouse studies conducted by AMS, universities, the USDA and other third-party evaluators.
In addition to distribution under Loveland's Accomplish and Titan product lines, the companies will also continue to market the SoilBuilder and NutriLife brands into the agricultural and professional turf markets, respectively.
AMS recently added a new manufacturing facility in Denton, Texas, that has significantly increased production volume and efficiency.
In addition to the rapid growth Loveland is experiencing with the AMS technology in the U.S., the companies are also exploring several opportunities for expansion in key international regions. FG
—From Agrium Inc. news release
