The study, funded by Canadian dairy farmers through the Fuelling Women Champions movement, shed much-needed attention on the realities and many challenges women in sports must face in order to follow their passion.
Not only do they play less sports and hold fewer athletic director and coaching positions, but they also are less likely to be the object of media attention, as it pays little to no attention to their achievements.
The study outlines the inequalities and issues and aims to uncover the biggest hurdles impacting women’s participation in sports so we can address them and take the necessary steps to eradicate them.
To read the study, visit Fuelling Women Champions, where you can also watch a short video illustrating the inequalities brought up in the study.
Get Enough takes over a street near you
Each quarter, Dairy Farmers of Canada’s (DFC) Get Enough campaign aims to generate awareness of a different worthy cause. Its current campaign centering on colorectal cancer, Get Enough, took its latest promotion directly to the streets by partnering with Metro to create a set of 75 custom carton newspaper boxes.
Additionally, Metro ran a cover wrap promoting the Get Enough app in eight markets: Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton, Winnipeg and Vancouver. Each time you use the app, DFC donates $1 on your behalf to the Colorectal Cancer Association of Canada.
The partnership with Metro is part of DFC’s broader Get Enough campaign, which also includes digital, out-of-home and TV spots. Get Enough released three new television spots in early March to promote the health benefits of milk, cheese and yogurt and reflect DFC’s ongoing relationship with the Colorectal Cancer Association of Canada, the Heart and Stroke Foundation of Canada, and Osteoporosis Canada.
Make sure you catch a glimpse of the three new commercials Yogurt, Cheese and Milk that have been posted on our YouTube channel.
For more information about Get Enough and how you can start using the app, visit Eat well, live better! PD
Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization which defends the interests of Canadian dairy farmers and strives to create favourable conditions for the Canadian dairy industry.
Working in accordance with supply management principles, DFC promotes safe, high quality, sustainable and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy and lobbying initiatives.
Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national activities. Visit dairyfarmers.ca for more information.
