DFC continues to encourage at-home consumption of real cream with the Anyday Magic campaign, held in collaboration with Milk West.

This campaign promotes the use of cream in recipes, which will be published throughout the year in popular magazines including Canadian Living, Chatelaine and Today’s Parent.

Real cream is also promoted online thanks to the increasingly popular “Great Cream Challenge” on AnydayMagic, which capitalizes on the reputation of foodie bloggers to encourage consumers to try cooking with real cream at home and share recipes.

The Great Cream Challenge is promoted online through various means on websites geared towards women and food, such as Canadian Living, Chatelaine, Food Network and AllRecipes. Consumers who vote for their favourite recipes also have the chance to win a monthly prize. Visit Anyday Magic to view the recipes, vote and share your own tips on cooking with cream.

DFC research on consumer behaviour and dairy products health benefits
Members of DFC’s team of registered dieticians recently authored scientific research papers published in peer-reviewed journals.

Both papers have important implications for dairy products and DFC’s efforts in nutrition policy and research.

The studies were respectively published in the Canadian Journal of Public Health (cpha.ca) and the journal Frontiers in Endocrinology (frontiersin.org) and are available online.

The first study, titled “Consumer perceptions of front-of-package labeling systems and healthiness of foods,” looks at the impact of different food labeling systems on consumers’ perception and purchasing intent, and whether the labeling systems help consumers select a balanced pattern of eating.

Results confirm that these systems lead to more confusion and do not translate into healthier diets.

The second study, titled “Dairy products and prevention of type 2 diabetes: implications for research and practice,” examines links between dairy intake and a reduced type 2 diabetes risk.

While the role of specific dairy products needs to be clarified, there is strong, consistent and accumulating evidence that the consumption of dairy products reduces the risk of type 2 diabetes.

100% Canadian Milk farm signage program
Supporting 100% Canadian Milk starts on the farm where it is produced, with dairy farmers. Seeing the 100% Canadian Milk symbol proudly displayed in their community goes a long way in convincing consumers to search for it and support what it represents.

This is why the “Proud Supporter” farm signage program was created – to help farmers and industry stakeholders join the campaign and express their support more actively.

Flags, stickers, banners, signs and more can be purchased on dairyfarmers.ca/proud year-round. All materials are produced in Canada and are offered at cost price. We encourage all dairy farmers to participate because they are the best ambassadors for this program.

Send us a picture of your Proud Supporter material; we’d love to see how you display your pride on your farm.  PD