CDX is doing things a little differently than the average tradeshow – CDX organizers plan to share admission gate revenue with exhibiting companies.
“The $10 off coupon redemption program is our main marketing thrust to drive a quality audience to the inaugural CDX. Our exhibitors have relationships with their customers and when all buy into this program, the returns can be exceptional for all those involved,” said the expo's director of marketing, Donna Powell.
“We have reduced the cost of admission for producers and given our exhibitors a chance to share in the gate revenue, with every coupon that is redeemed with their company logo. The program is simple and it significantly improves the ROI for the attending producer, exhibitor and CDX.”
Admission with a coupon is $15. Each day opens with a complimentary buttermilk pancake breakfast, the latest in education and technology transfer, live cattle displays, genetic demonstrations and a Cheesefest networking function on opening night.
"We are thrilled that CDX has taken the lead on helping us measure ROI and then going a step further, in sharing their gate revenue with the exhibitor base," said Emily Kay, Canadian marketing manager at Alltech, which is a CDX founding partner.
"It's a very unselfish offer; one that we think will be game changing in the tradeshow world.” PD
—From Canadian Dairy XPO news release
