State beef councils in Nebraska, Wisconsin, Iowa, North Dakota, South Dakota, and Minnesota are furthering the national effort with radio spots, “meet the farmer” opportunities, cooking demos, and special in-store displays on beef production.  

"We’re using a two-prong approach to first of all, focus on the Slice-n-Save program, feature cutting  videos on TV screens at the meat case, in-store demos, and cattle industry informational handouts," says  Adam Wegner, Director of Channel Marketing for the Nebraska Beef Council. "Our Nebraska Cattlewomen will also be in the stores, answering questions about the land and their legacy, helping to bridge that gap in understanding about modern beef production.

"Even though some of our stores are in smaller communities and consumers aren’t that far removed from the farm, we have heard from store managers that it’s important for consumers to have a local connection to where their food comes from," says Wegner. "Extending the national program on a state level only helps us further communicate that we have a safe product that consumers can feel confident purchasing."

The result is an additional 233 independent retailers in 11 states have committed to launching the Slice-n-Save program during the Beef Roundup Promotion. 

“The Slice ‘n Save program provides consumers with the knowledge they need to buy boneless middle meat subprimals and cut the meat at home into steaks and roasts,” says Laurie Bryant, importer from Reston, Va., and vice-chair of the checkoff’s Global Consumer Marketing Group. “The goal of the program is to give consumers the know-how to purchase tender and delicious middle meat cuts at a lower price per pound, take them home, cut them, and then properly freeze them.”

For more information about the beef checkoff’s retail program, visit BeefRetail.org. For more information about your checkoff investment, visit MyBeefCheckoff.com.