What education are you bringing with you to this position?
I received a bachelor of science in agricultural services and development with an emphasis in agricultural communications from Tarleton State University in Stephenville, Texas. While at Tarleton State University, I served as a member of the meat evaluation team, Sigma Alpha agricultural sorority, agricultural ambassadors and several other leadership organizations.

Please describe your cattle industry background.
I grew up in McKinney, Texas, where I was active in my local FFA and 4-H chapters. I was involved in each program through exhibiting market goats and breeding beef heifers while also participating in several leadership programs.

My family and I raise purebred Shorthorn cattle and commercial cattle throughout Texas. I also served as a member of the Tarleton State University meat evaluation team in 2008.

What are your new responsibilities?
I will promote the general functions of BBU with an emphasis in media and website promotion, as well as advertising development. My responsibilities include managing the bi-monthly newsletter Beefmaster E-News, managing electronic media including social media platforms, writing news releases and assisting with video development.

Additionally, I will serve as the liaison between BBU and the agriculture trade media in an effort to increase breed recognition with beef cattle industry publications.

What previous positions have you held?
I have an extensive communications background and have worked on multiple marketing campaigns, website development projects and beef cattle communication efforts.

I came to BBU from the National Cattlemen’s Beef Association, where I served as a public policy intern in Washington, D.C., and as the manager of web content in Denver, Colorado. In college, I worked full time for an agricultural marketing company.

What excites you most about working in your new role?
I am thrilled that I get to promote such an outstanding breed. I enjoy working with cattle breeders and producers on a daily basis while helping them remain a vital part of the cattle industry. I am honored to be involved in developing and improving a breed that provides docility, fertility, efficiency and longevity to any cattle operation.

How will you be of most help to producers in your region or area of expertise?
I will be working with Beefmaster breeders to share the story of the Beefmaster breed with the rest of the beef cattle industry, as well as help promote the breed locally and internationally. Ultimately, I will be helping our breeders through advertising and communicating what great traits a Beefmaster dam or sire can add to a cattle herd.

Why did you choose this organization?
I enjoy every part of the beef cattle industry and have been exposed to almost every aspect of it. Working for Beefmaster Breeders United will be a great addition to my cattle knowledge and learning what it means to promote a specific breed will be an exciting learning process. I am lucky to be working in such a great industry that values strong work ethic and good morals.

What goals would you like to accomplish while in this position?
To influence the Beefmaster breed in a positive way through promoting and developing the breed so that all cattle producers are educated on what Beefmaster genetics can add to any cattle operation. I can say I am successful if our breeders are still buying and selling cattle. Advocating the positive story of the Beefmaster breed is my ultimate goal.