The cattle business is less about cattle and more about relationships with good people. Buyers want to know who they are buying from and know the seller will stand behind the product.
Listen first, then ask important questions
I encourage my bull consignors to listen first, then ask vital questions about the buyer’s marketing goals and cow herd needs. Generally, if the bull consignor can understand the marketing goals of the buyer, he can direct him to the best genetics.
Many times consignors are ready to tell prospective buyers all about the cattle even before they know what the buyer is looking for.
Consign cattle that you would buy
A successful sale is partially dependent on the product you sell. I ask my bull consignors to bring good, reliable stock. Most times this goes without saying; however, it is important to uphold the reputation of the sale. Good reputations sell cattle no matter the market trend.
Utilize technology to help herd advancements
A high percentage of consignors use A.I. and ET, and genomic testing to quickly advance genetics. These technologies give buyers the opportunity to purchase top-end genetics with predictability. To stay competitive in seedstock marketing or commercial bulls, technology is a must.
Be punctual
Be on time with forms, records and other components that are needed for sale management staff. Be meticulous and timely with record keeping. It’s hard to promote cattle without all the information there. 
Click here to read how to market your seedstock.
